Completely SOLD OUT collection all over the world! Launched 31 March, 2022.

Made to celebrate Iris’ 100th Birthday, this Iris Apfel x H&M collection enthusiastically embraces joyful and individual approach to style. There’s delightful print clashing, fabulously baroque aesthetics and colour, colour and more colour. The pieces are playful, eclectic and vibrant, and everything is a little bit over the top — in the best possible way. The accessories are glamorous and extravagant, just the way Iris likes them. Load up on flora and fauna themes, chunky orange, black and green chains; oversized detachable pendants that become bold brooches and vivid statement cuffs. Dip into the collection to create a dynamic, positive and empowering look that proudly showcases your true style. Congratulations, you’ve found your inner Iris.

Importantly, the collaboration is designed with circularity in mind: each piece is designed to be treasured for a long time, not merely as part of a short-lived trend. The majority of the materials used in the collection are either recycled or sustainably sourced, to boot.